Some businesses see an opportunity to draw customers as division widens.
Companies offer enhanced perks to cover travel expenses connected to abortion. Starbucks, Apple, and others will cover employees’ travel expenses if they live in a region that restricts abortion. Meanwhile Uber and Lyft promised to pay the legal charges for drivers transporting women to clinics.
Examples of Social Media Post Business Marketing
The following goods serve as an example of a growing trend among certain companies. This is to publicly support political causes not just through official comments and social media posts. Yet, it is also achieved through overt marketing.
The Conservative Approach
A conservative might buy an espresso from the “anti-hipster” shop Black Rifle Coffee. He utilized the soon-to-be-released dating app Right Stuff developed by the sister of former White House Press Secretary Kayleigh McEnany. He also invested in cryptocurrency.
The Liberal Approach
A liberal, on the other hand, could get a pick-me-up at Blue State Coffee. He will also aim to look for love on OKCupid, which, according to one advertisement, appeals to “every single tree hugger.” Also on his list is to buy clothing at Patagonia, a clothing company that sells shorts with tags displaying “Vote the a**holes out,” during Fall 2020.