In several cases, digitization is altering the framework requirements for political action. Digitization has also assisted developers in collecting useful technological details from games, for example, by using ‘high-end gaming laptops under $1500.’ In the other hand, it must be the emphasis, if not the means, of future-oriented politics in certain fields of strategy.

One of the main issues here is that the results of digitization of one of the several “construction sites” seem simple at first sight. However, these sub-problems are often very complex, and variations of the different Sub-problems can only be addressed by a methodical approach oriented toward long-term, real-world outcomes. A new digital strategy must explicitly address the fields of law, defense, economic growth, and social development. This is in addition to the modernization of public administration. In doing so, we have to break away from traditional procedures in many areas and establish cross-sectional, transdisciplinary cooperation in order to secure the future viability of our society.

Understanding the Influence of Politics on Digitization

The dynamics for political activity have changed. The particular properties and consequences of emerging technology, the attention economy, the operation of today’s media environment, and a changed system of expectations and behaviors for many people both intersect and do not necessarily result in improved outcomes. Furthermore, new media, in particular, is growing the tendency of those concerned to emphasize strategies over strategy.

In political campaigns, in particular, but also in daily business, how applicants and elected officials interact with websites such as Facebook or Twitter has now often become a core aspect of contact in addition to their own website. With the platforms mentioned, as well as Google. It is important for those wanting recognition and favorable reception from voters and traditional media to consider how their own identity and content are interpreted.

This goes hand in hand with the acceptance of the paradigm of the respective platform including its algorithms as exogenously given framework conditions. Incidentally, the power of the platforms in this context has so far been remarkably little questioned in Germany, especially since they are very interested in the goodwill of politics and behave accordingly.

A remarkable example of this was provided by Google in autumn 2017, when, in the middle of the high phase of the federal election campaign, all candidates were written to and surprisingly given the opportunity to use the so-called “search infobox” displayed prominently in the top right of the Google search results for the duration of the election campaign to supplement a self-written text in order to present their points of view. It’s nice to have such helpful support from a dominant global corporation in the middle of a stressful election campaign.

The content-related dimension of digitization in politics is to be separated from the methodological effect – even if influenced to a particularly large extent by this.

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