Often you will probably first go to the Internet and search for the right product or service that meets your expectations and requirements. Many other customers do the same. When you reach search engines, you enter your search query and probably click on one of the first three results.
What makes seo company toronto so attractive for small and medium-sized businesses?
Search engine optimization is all about being well placed in the organic search results that are relevant to your customers. For example, if you own a shop for pet supplies, the keyword “buy dog food” is relevant for you. But you can also use advice topics such as “the right accessories for cats” to make your brand interesting for customers.
SEO tips for small businesses
Create quality content
Google now recognizes content and connections in the text. So the content on the corresponding page should provide comprehensive information and cover all questions on the topic.
Build good backlinks
Backlinks are external links on your website. They are treated like recommendations on the web and strengthen your website. Backlinks are one of the most important ranking factors for placement on Google.
The main thing is to gain topic-relevant backlinks from the strongest possible sites.
Small businesses should first focus on getting backlinks from locally related websites. City pages, blogs relevant to the website, regional magazines and local institutions are particularly suitable for this.
Use structured data
If you use structured data, you help the Google bot to better understand your site.
One tool that can help you mark up this data correctly is Google’s markup tool. You can easily insert the code created with it into the HTML code of your website.
Implement local SEO
Local search queries are so interesting for smaller companies because many potential customers search for local keywords and then buy locally. The competition for local search terms is significantly lower than for large ones.
Is SEO worth it for small businesses?
With search engine optimization, the placement of your website in the search results can be improved enormously. If you are found more easily by your customers, the traffic on your website will increase and, in the best case, your sales too. You expand the reach of your business and can even overtake stronger competitors, especially with local SEO company Toronto.